Sergeant Preston's 1955 Distance Finder
(metal)
value
good fine mint
$40 $55 $75
Sergeant Preston's 1952-54 Movie Viewer
(metal & cardboard)
value
good fine mint
$30 $40 $60
Sergeant Preston's 1952-1954 North America Big Game Trophies (total of 9 in the set)
(cardboard)
value
good fine mint
$10 $20 $30
Sergeant Preston's 1952-1954 Yukon Square Inch Land Deed
(paper)
value
good fine mint
$5 $10 $15
Click here to read a newspaper article on the fate of the "Square Inch Land Deed" certificates.
The prices show here were take from: Tomart's Price Guide to Radio Premium and Cereal Box Collectibles
by Tom Tumbusch
Wallace-Homestead Book Company
Radnor, Pennsylvania
1991
$22.95
ISBN: 0-87069-635-1
The above items are in my personal collection. I would be willing to sell them, although it is likely that prices have changed since 1991.
I am also interested in buying your old-time radio premiums. If you have any decoders, rings, books, or other premiums,
Sgt. Preston and his wonder dog, Yukon King, aired for over ten years, first on radio in 1947 and then on TV. The sponsor for nearly the entire run was Quaker Puffed Wheat and Quaker Puffed Rice, from 1948 until the show left radio in 1955.
The same WXYZ team that created "The Lone Ranger" and "The Green Hornet" was responsible for developing Sergeant Preston and Yukon King. The formula was almost identical in all three. The classical music chosen to create images of the Yukon Territory was the stirring Donna Diana Overture. The dramatization would then unfold relying on plenty of sound effects to communicate the action. At the end, there was the usual "after-the-bad-guys-are-in-jail" chat and one last bark from King.
One of the most successful promotions of the series was the "Deed to One Square Inch of Yukon Land" reported to be in "Gold Rush Country." Quaker Oats paid $1000 for 19.11 acres of Yukon land near Dawson, and divided the land into square inches. They printed 21 million deeds, which were packed in cereal boxes and later offered in ads until the supply was exhausted. The deed was also offered with the Klondike Land Pouch, which contained actual dirt.
Click here to read a newspaper article on the fate of the "Square Inch Land Deed" certificates.
